Jägermeister

ROLE: STRATEGIST

PROJECT: LAUNCH new Jägermeister cold brew coffee

Key outputs: Qual research - Quant research - Competitor reviews - Task analysis - Problem Statements - ATL/BTL Advertising\

We helped Jägermeister with the launch of their new ‘Cold Brew coffee’ version of Jägermeister. The campaign entitled ‘New mix, New beat’, plays off the music heritage of the brand and the coming together of these complimentary ingredients, but also hints towards the caffeine benefits of the product. The 360 campaign was run globally.