Capital One

Role: User researcher/ Strategist

Project: get people using capital one’s new credit checker tool

Since its origination, Check It Don’t Chance It has grown and evolved. It was first created to promote QuickCheck (an online credit eligibility checker); drawing analogies between the perils on chancing, not checking things in life and QuickCheck’s ability to check whether you’ll be accepted for a card before you apply, removing the need to chance your application. Running across predominantly VOD, OOH and digital channels.  

The campaign has since evolved to encompass a suite of Capital One tools and services as well as helping put the brand back on TV for the first time in ten years.

Results:

 Moved the brand to 3rd in Spontaneous Brand Awareness and moved the 1st for Prompted Product Awareness for Capital One’s QuickCheck tool.